[ ] "The extra mile is a vast, unpopulated wasteland."
(Me.) People say they go the extra mile, but almost no one actually does. Most people think, "Wait, no one else is here. Why am I doing this?"
That's why the extra mile is such a lonely place. That's also why the extra mile is a place filled with opportunities. Be early. Stay late. Make the extra phone call. Send the extra email. Do the extra research. Help a customer unload or unpack a shipment. Don't wait to be asked; offer. Every time you do something, think of one extra thing you can do--especially if other people aren't doing that one thing.
Sure, it's hard.
But that's what will make you different--and over time, it will make you incredibly successful.