[ ] “The extra mile is a vast, unpopulated wasteland.”
(Me.) People say they go the extra mile, but almost no one actually does. Most people think, “Wait, no one else is here. Why am I doing this?”
That’s why the extra mile is such a lonely place. That’s also why the extra mile is a place filled with opportunities. Be early. Stay late. Make the extra phone call. Send the extra email. Do the extra research. Help a customer unload or unpack a shipment. Don’t wait to be asked; offer. Every time you do something, think of one extra thing you can do–especially if other people aren’t doing that one thing.
Sure, it’s hard.
But that’s what will make you different–and over time, it will make you incredibly successful.